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The Shift: Juul’s Convenient Smoke Screen

Supported by The Shift Juul’s Convenient Smoke Screen ImageJuul is trying to rehabilitate its image as one of Silicon Valley’s most problematic start-ups.CreditCreditCaroline Tompkins for The New York Times By Kevin Roose Jan. 11, 2019 Juul Labs, the company behind the insanely popular vaping device, has a message for the nation’s estimated 37.8 million adult […]

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The Shift: Apple’s Biggest Problem? My Mom

Supported by The Shift Apple’s Biggest Problem? My Mom ImageCreditCreditElijah Nouvelage/Agence France-Presse — Getty Images By Kevin Roose Jan. 5, 2019 When Apple lost more than $ 75 billion in market value this past week after a surprise announcement that it is expecting lower iPhone sales than originally projected, the company put most of the […]

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The Shift: The 2018 Good Tech Awards

Supported by The Shift The 2018 Good Tech Awards ImageCreditCreditPeter and Maria Hoey By Kevin Roose Dec. 21, 2018 The words “2018,” “good” and “tech” probably don’t seem like they belong in the same paragraph, let alone the same sentence. But stay with me here. It’s true that this was a horrible year for many […]

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The Shift: Is Tech Too Easy to Use?

Supported by The Shift Is Tech Too Easy to Use? ImageCreditCreditCorey Brickley By Kevin Roose Dec. 12, 2018 Seven years ago, a younger and more carefree Mark Zuckerberg went onstage at Facebook’s annual developer conference and announced a major change to the social network’s design. Until then, apps connected to Facebook would regularly ask users […]

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The Shift: Facebook Had a Good Election Day. But It Can’t Let Up Now.

The Shift Facebook Had a Good Election Day. But It Can’t Let Up Now. ImageFacebook’s war room at its headquarters in Menlo Park, Calif., where workers monitored election-related content on the social network.CreditCreditMonica Davey/Epa By Kevin Roose Nov. 7, 2018 After an Election Day largely free of viral social media misinformation, and with little trace […]

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The Shift: How I Learned to Stop Worrying and Love Electric Scooters

The Shift How I Learned to Stop Worrying and Love Electric Scooters ImageCreditGlenn Harvey By Kevin Roose June 6, 2018 SANTA MONICA, Calif. — I wanted to hate the scooters. I really did. Before going to the Los Angeles region last week for work, I had heard about the area’s invasion by dockless, rent-by-the-minute electric […]