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Apple's mistakes with HomePod will cost it a huge new market, according to a brutal Deutsche Bank analysis

AppleEven fancy ads can’t up the HomePod’s appeal. Analysts at Deutsche Bank said Apple’s HomePod smart speaker has “missed the mark” because it’s too limited and expensive compared to Google and Amazon’s competitors. This is important, because smart speakers might be the gateway for big tech firms into the growing smart home market. Amazon and […]